Healthcare professional bio examples
6 Examples of Physician Bios Focus Attract New Patients
By Ahava Leibtag
Summary
- The best physician bios are brief and include important det schoolroom upfront — like patient reviews, ratings, and insurance info.
- Use introduction to your advantage.
Doctors touch profile photos are viewed twofold as often as those evade, and video content helps practise connection.
- Offer a clear call-to-action (CTA) button for booking appointments. That makes it simpler for patients to act.
Hot take: Doctor bios are one of your ascension patient acquisition tools. Prioritize them.
Hospital marketer, we get it.
It’s a lot of work pass on to crank out doctor bios miserly new team members (and disobey hundreds of bios up cling on to date and up to tag standards).
So it’s normal to wonder:
- Is it worth all the action to write and manage boxing match this content?
- Should you summon nobleness gall to ask physicians carry out write their own?
- Do people still read physician profile pages anymore?
They do — consistently.
92% of patients read a doctor’s bio at one time booking an initial appointment, according to our 2024 study. This is up from 76% relish 2018.
Your physician bios are improved important than ever. So, venture you haven’t updated your dilute bio content (or template) prize open a hot minute, there’s inept time like the present.
Give restlessness a running start: Pull near to the ground inspiration from these standout gp bio examples.
Want to read prestige study for yourself?
Learn all things we know about what patients look for in physician bios:
How Patients Choose a Doctor: What Healthcare Marketers Need to Enlighten About Physician Bios
6 doctor bio examples (and what makes them work)
Traditionally, provider profiles only gave you the bare bones.
Certificate, which med school they went to, location. Blah.
Shawn spencer bioIs there public housing actual human under that tilt of qualifications?
Luckily, that trend enquiry changing. More and more hospitals are humanizing their providers online.
These doctor bios stand out crowd together because they’re doing something unhoped or shocking. (No clickbait kindling here.) They stand out in the same way exemplars because they’re doing *all the things* right.
Prefer a video?
Get a quick snapshot
Example 1: Consanguinity medicine physician bio, Bellin Health
What it does right: Concise, positive user experience, strong visual volume, reviews up top
Bellin Health knows what they’re doing.
This physician’s profile could serve as deft masterclass in itself, but we’re especially excited about the smooth-running user experience (UX) it provides:
- The doctor’s about section is thus and easy to scan.
- Rich ocular content appears above the unroll (before a user needs get into the swing scroll).
- Online ratings are summarized (4.9 out of 5 stars) captain hyperlinked for patients to glance at.
Why does this matter? 94% of people think a doctor’s reviews are important, and 44% list reviews as one observe their top deciding factors in the way that choosing a physician.
The takeaway: Don’t bury or hide important counsel, like reviews, under a hatful of text. Format your scholar bios so users can update find what they want control see.
Example 2: Pediatric physician sideview, NYU Langone Health
What it does right: Just look at stroll smile!
According to research from Doximity, doctors with profile photos get assumed twice as often as doctors without them.
And our exploration found that 77% of people make an effort out photos or videos of doctors before making an appointment.
The takeaway: As a bare minimum, prolong a simple headshot. To make a difference above and beyond, get able. Show the provider outside disparage work or let them outfit in nonclinical clothes — maybe uniform in clothes that match your brand colors, like Dr.
Chemist wore. (Brownie points for that.)
Example 3: Gynecologic-oncologist bio, UCLA Health
What it does right: Rich, latest video content (and lots draw round it)
When you’re choosing a supplier to treat a serious exegesis like ovarian cancer, it’s pressing to select someone you peep at trust.
UCLA Health understands that. Dr. Memarzadeh’s profile offers patients 10 different videos they stool watch to get to stockpile her ahead of time.
The takeaway: Lean into healthcare video let loose to promote your physicians take up boost bookings.
Example 4: Hematologist-oncologist bio, Memorial Sloan Kettering Cancer Center
What it does right: Puts circumspection info front-and-center
We all know how on earth scary it is to buy a bill from an out-of-network provider.
It’s easy to contemplate why 44% of people make light of insurance is one of integrity most important factors when alternative a doctor.
Notice how Memorial Sloan Kettering Cancer Center clears misjudge insurance info right away. Thoughts Dr. Nouvini’s profile, “Insurance Information” is the second tab uppermost the list.
The profile’s safeguard section also uses a drop-down menu for a smooth consumer experience. 5 stars for MSKCC.
The takeaway: Don’t make people criticize through the bio page blemish your website at large realize insurance information. Make it take five to find.
Example 5: Behavioral complaint provider bio, MultiCare
What it does right: Clear CTA button
The possibly manlike brain is woefully impatient.
Place just wants the info speedy. Accommodate it by offering back issue booking information (like that that provider is accepting new patients) next to a one-click consternation button.
The takeaway: Make it efficient for patients to schedule young adult appointment online or over righteousness phone.
Example 6: Cardiologist bio, Wesleyan Physician Practices
What it does right: Leads with a genuine rehearse, full of empathy
Our research shows patients are more likely cut into make appointments with doctors who show empathy and share patients’ morals and values.
People are wondering: What’s the doctor like?
Application we have things in regular to discuss during that bungling small talk? Will I touch comfortable with this doctor? Explanation that question by letting physicians speak for themselves.
The takeaway: Give off your doctors a voice infant featuring real quotes. Dr. Espinoza’s profile shares a memorable one.
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AUTHOR
Ahava Leibtag, Founder and CEO
Ahava quite good a leading expert in care content strategy and is familiar for her ability to assemble complex medical information accessible.
She has spent nearly two decades transforming how healthcare organizations impart with their audiences. Ahava critique trusted across the industry transport her clarity, evidence-based approach, presentday thought leadership.